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Oldsmobiles were strong sellers throughout their tenure, with many marques like the Oldsmobile Cutlass convertible top spanning decades of use. While the Oldsmobile Cutlass soft top was an intermediate car, Oldsmobile made its name with impressive vehicles like the Oldsmobile 98 convertible top, the flagship model that dominated the 1950s, 1960s, and 1970s.
The replacement Oldsmobile convertible top models faced stiff competition and harsh economic factors in the 1990s and early 2000s. The decline arguably began when the Oldsmobile Toronado convertible top was discontinued in the early 90s after Oldsmobile executives predicted that gas prices would rise, only to see them fall instead.